In this episode we cover:

• How Craig defines digital transformation [1:35]
• What are the biggest upsides of using digital for companies? [3:11]
• What is holding the transformation back? [6:12]
• Craig’s advice for executives and business leaders: How to get started using digital? [9:14]
• COVID-19’s impact on the retail industry [11:10]
• What online shopping can and can’t do [15:06]
• The future of remote work after COVID-19 [17:13]
• Rapid Fire! Fun facts and fast answers with Craig [25:06]
• How does Craig stay current with digital? [24:54]
• What’s the next big thing in digital? [27:30]
• Kathy & Gino's "Key" Takeaways [31:00]

Links and Resources:

• Follow NYU Marketing Professor and Digital Thinker Scott Galloway on Twitter
• Find Craig Herkert on LinkedIn

Key Takeaways:

• Companies that don’t go digital simply will not survive
• What’s holding digital back? The people with an opposition to change. Individual “primal” survival always trumps survival of the “herd.”
• As a leader, you have to empower your people to change, and give them the tools to make it happen.
• Digitized curated “in-store” experiences are the future of retail.

Craig’s Favorite Band or Musician: Miles Davis!