Why do non-fungible tokens (NFTs) have the potential to disrupt the art market? This new investment phenomenon came to light when an animated GIF of Nyan Cat, which is a meme of a flying pop-tart cat, sold for more than $500,000 US Dollars. Shortly after, musician Grimes sold her digital art for more than $6 million US Dollars. HEC Paris Associate professor of finance Christophe Spaenjers, explains how NFTs work and why they have become such big news for the investment world. 

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