Johnny Noble.

The name alone sounds like an American institution, doesn't it?

Johnny Appleseed. Johnny Football, Johnny Unitas, Johnny Cupcakes.Why not Johnny Noble? I was intrigued by the name because - frankly - it's kinda brilliant.

And - as it turns out - it's the real name of the genius behind the Noble Body brand. I had to find out more.

His skin care products have made a believer out of me. (No, he's not paying to be on the show. His stuff is just that good.)

I figured if anyone could Hack My Brain, it would be this guy.

Today's guest is Noble Body founder and CEO Johnny Noble.