In this episode Russell Brunson shares Secret #1 from his brand new book, Traffic Secrets: Who is your dream customer?
"Each business needs to understand their dream customer avatars better than the customers know themselves."
The first step in the process is to become obsessed with your dream customer rather than the product that you sell. Being obsessed means understanding them better than they understand themselves. Often, just remembering how you felt when you were trying to solve the problem you're now solving for other people is usually hard.
"Our mess becomes our message" - Nicholas Bayerle
Look back in time and find the point where you were struggling with the same problem your dream customer has now. Once at that point remember what you were feeling when you were in that pain.
The 3 Core Markets/Desires
- Health
- Wealth
- Relationships
Two reasons why people get stuck getting inside he head of their dream customer:
- My product fits into more than one if these desires
- My product doesn't fit into any of these desires
Moving away from pain toward pleasure
Every human being on the planet is moving in one of two directions when they make a decision: away from pain or toward pleasure.
Exercise:
Write down at least a dozen things that your potential future customers are saying or thinking as they're trying to move away from pain.
Now write down at least a dozen phrases that people in your market who are moving toward pleasure may have running on a loop in their head.
The Searcher and the Scroller
People will either be searching for your product, or you will interrupt them to get their attention with your ads as they are scrolling.
This is just one chapter from Russell's book, Traffic Secrets, and I will be sharing another chapter on Instagram Secrets in an upcoming episode so I encourage you to subscribe to Maximize Your Potential podcast to receive notifications as each episode is released
If you would like to receive a FREE copy of Traffic Secrets click here, all you pay is shipping and handling.
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