"If someone's not ready to buy yet, they should still be better off for having talked to you." In this episode, Heather shares her personal journey of starting a weightlifting routine and transitions into discussing the current challenges faced by B2B businesses amid economic uncertainty. She emphasises the importance of adapting marketing strategies, reframing offers,…

The post #155: Think B2B Spending Is Slowing? Here’s How to Stay in Demand Anyway appeared first on Website Love.