In this episode of the Idea to Value Podcast, we welcome back the Dean of Innovation, Dr Jeff DeGraff, who has worked with more than half of the Fortune 500 companies to improve their innovation programs.

See the full episode at https://wp.me/p6pllj-1vh

We speak about how to cultivate a creative mindset.

Topics covered in this episode: * 00:01:30 - Building the Innovation Ecosystem for the US Military * 00:03:45 - The three challenges to innovation which every organisation suffers from * 00:04:45 - The new book and it is for people who are trying to build up their side hustle * 00:08:00 - A side hustle is not about get-rich-quick schemes. It is about getting something off the ground * 00:11:30 - Don't follow your passions, instead find work which gives your life meaning * 00:13:45 - The six skills which make up the Creative Mindset (C.R.E.A.T.E.) * 00:16:45 - Simplicity doesn't mean something is easy * 00:19:45 - Incubators and Innovation labs are having a challenging time at the moment, especially if they become orphans from the core businesses * 00:24:00 - The handover stages are changes in culture, and are where innovation often dies

Links mentioned in this episode: * Jeff's website: https://jeffdegraff.com * The Creative Mindset book: https://jeffdegraff.com/book/the-creative-mindset/ * Jeff's Linkedin: https://www.linkedin.com/in/degraffjeff/

Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

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