In today's episode of the Idea to Value podcast, we speak with Brant Cooper, Founder of Moves the Needle.

See the full episode at https://wp.me/p6pllj-1v1

We wrote the first book on the Lean Startup method, The Lean Entrepreneur, and we speak about Lean Innovation and dealing with Uncertainty.

Topics covered in this episode: * 00:04:00 - The 5E Model of Disruption Poetry * 00:06:00 - Everybody needs to balance execution work with exploration work * 00:09:00 - Teams need to be agile * 00:12:30 - How to measure and improve the 5 aspects using learning metrics * 00:16:00 - Empathy leads to insights

Links mentioned in this episode: * Moves the Needle: https://www.movestheneedle.com/ * Brant's Linkedin: https://www.linkedin.com/in/brantcooper/ * Brant's Twitter: https://twitter.com/brantcooper * Preview of the next book: bcoop.co/d4a

Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

• Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

• Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN

• Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr

• Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw

Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

• The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X
• Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X
• Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673
• Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue
• Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/
• Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ
• Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735
• eLearning System for students: WP Courseware https://flyplugins.com/?fly=293
• Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com