In today's episode of the Idea to Value podcast, we speak with Rob Lowe, head of Value Creation and Marketing at LEGO Ventures.

See the full episode at https://wp.me/p6pllj-1tN

We speak about what innovation and creativity mean at Lego, and how they look for partners to invest in.

Topics covered in today's episode: * 00:01:00 - What is LEGO Ventures and its purpose: Play can be a great basis of learning * 00:03:20 - How creativity and innovation is a part of the culture at LEGO * 00:05:00 - What makes an investment interesting for LEGO * 00:08:30 - The reason why the Ventures team is separate from the core business * 00:10:00 - What "value" means for LEGO, going beyong ROI * 00:11:00 - The link between the idea and the team in how investment choices are made * 00:14:00 - The dangers of diversifying innovation too far from the core business * 00:18:00 - What LEGO has learned about venture building so far. In order to be excellent, you need to narrow your focus

Links mentioned in today's episode: * LEGO Ventures website: https://legoventures.com/ * Rob Lowe's LinkedIn profile: https://www.linkedin.com/in/roblowe3/

Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

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