In today's episode of the Idea to Value Podcast, we speak with Alex Osterwalder, Partner at Stratgyzer and creator of the Business Model Canvas.

See the full episode at https://wp.me/p6pllj-1sw

We speak about what it takes to create an invincible company, with a particular emphasis on the importance of a balanced innovation portfolio.

Topics covered in today's episode: * 00:01:30 - How the Business Model Canvas (BMC) was created 20 years ago, to help companies innovate * 00:04:00 - The original purpose of the BMC was to map out any business model, whether it was a company's current one or one they wanted to create * 00:05:00 - Innovation is now such a mature profession that practitioners need to understand all of the specialist tools at their disposal. This includes the Innovation Portfolio Maps and Business Model Patterns * 00:08:45 - The different types of innovation in a company require different attitudes and management methods * 00:11:00 - Most companies don't believe they have high-quality systematic innovation capabilities. Instead, they have innovation theatre. * 00:12:30 - What is an innovation portfolio? Exploiting and Exploring opportunities * 00:14:30 - The business plan is the enemy of innovation. The importance of killing projects * 00:16:15 - Companies need to give innovation projects dedicated resources * 00:20:00 - Most business leaders don't understand business models * 00:21:30 - Companies should have a Chief Entrepreneur, and should be at the same level as the CEO * 00:23:30 - Leadership commitment is required to invest in an innovation portfolio

Links mentioned in today's episode: * Strategyzer: https://www.strategyzer.com * The Invincible company: https://amzn.to/3dFjh4W

Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

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