In today's episode of the Idea to Value Podcast, we speak again with Stephen Shapiro about his new book, Invisible Solutions: 25 Lenses that Reframe and Help Solve Difficult Business Problems

See the full episode at https://wp.me/p6pllj-1so

We go through multiple examples of how companies have achieved innovation success by approaching problems in a new way, enabling them to ask better questions.

Topics covered in today's episode: * 00:01:30 - How the recent Coronavirus outbreak is changing the way that people work * 00:04:00 - The importance of asking better questions in innovation * 00:05:30 - Using different lenses to reframe innovation problems in new ways * 00:06:45 - The story of Pumps and Pipes: Cardiologists and Gas pipeline engineers who get together to solve problems together, which resulted in filters that fix blood clots in human hearts * 00:10:30 - How an insurance company learned about improving customer transparency from Dominos Pizza * 00:11:00 - We usually ask questions which are either too abstract, or too specific * 00:12:45 - If a question is too specific, you won't look for different ways of approaching the problem, as exemplified by Exxon Valdes Oil Cleanup * 00:15:00 - Expertise can be the enemy of innovation * 00:16:00 - What business are we actually in? [Editor's note: Bic made pens first, then expanded to other cheap plastic items like razors and lighters] * 00:19:00 - Leaders don't need to have the answers, they need to stimulate the organisation to ask the right questions

Links mentioned in today's episode Invisible Solutions Book: https://invisiblesolutionsbook.com

Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

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