In today's episode of the Idea to Value Podcast, we speak with Adam Malofsky, the MD of Elemence.

Read the full article: https://wp.me/p6pllj-1r6

We speak about the need to understand your customers' customer, and the theory of Adaptive Innovation.

Topics covered in today's episode: * 00:01:00 - How Adam's father's innovation journey helped Loctite succeed * 00:03:00 - The best way to innovate is by finding the needs of your customers' customer * 00:05:30 - Why large companies often don't look at discoveries and new breakthrough innovations which are still in research * 00:07:00 - Adaptive innovation - What must be true...? * 00:11:30 - Look for global needs first * 00:13:30 - Most companies won't invest in new technology without the guarantee of a gargantuan return, which they assume will not happen * 00:16:30 - How to involve the people in your company who are closest to the customer in the innovation process * 00:18:00 - Lack of innovation is usually due to a lack of time * 00:19:30 - You don't want to hire someone who has 30 years of experience in your industry * 00:20:30 - Go and speak to the users

Links mentioned in this episode: * Adam's Linkedin profile: https://www.linkedin.com/in/adammalofsky/ * Elemence Consulting: https://elemence.net/

Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

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