My client Erin Straza was once “just” a copywriter. When she first started working with me, she shared her vision of what more she could do for her clients. Not quite a year later, Erin is bringing transformational engagements to nonprofits and helping them no longer just with copywriting, but with strategic marketing communications.

In this episode of Profitable Joyful Consulting, hear how Erin has changed her business by focusing on transformation and working with perfect clients - large enough to really value her services. Erin never had trouble attracting clients, but she was yearning to do deeper work with fewer clients. Now, she’s repositioned herself as a communications strategist and she’s making a bigger impact for her clients. Erin is solidly working in her Joy & Genius Zone™ and, to my delight, she’s grown her revenues dramatically - tripling in two years!

Key areas discussed:

  • 3:49 Why Erin decided to work with me
  • 4:26 Too many clients and too much task-based work
  • 5:23 Why Erin was on her way to complete and utter burnout
  • 6:00 The shifts that made a huge difference for Erin
  • 7:50 Specific actions Erin took to create the changes she wanted
  • 8:34 Erin’s experience in The Path to $2 Million™ program
  • 9:58 The community Erin connected with in the program
  • 11:21 How her entire approach to her work has changed since the program
  • 14:07 The impact of these changes on Erin’s revenue and income
  • 17:40 Erin’s top three takeaways from The Path to $2 Million™
  • 19:25 What Erin would tell her past self
  • 20:16 The key shift Erin made to her daily work
  • 21:02 The biggest difference between next year and years past

Watch this episode on YouTube: https://youtu.be/EpHYJadxuZ0 or listen on your favorite podcast app: www.samanthahartley.com/blog-podcast to hear how Erin has transformed her business by focusing on transformational engagements and working with perfect clients.

Episode Hashtags: #Consulting

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