On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn what the most powerful word in marketing is (and why it matters).

That word? You.

Focusing on this word enables better communication, more effectiveness, better results for your business, and more.

There are a lot of powerful words in marketing, but “you” is the most powerful word you can use. Learn to use it well and I know it will make your marketing even more effective!

Key areas discussed in this episode:

• Why “you” is the critical word to focus on to transform your marketing
• How to use “you” effectively in all of your copy and marketing content
• When not to use “you”
• What most consultants focus on instead of “you” and how that hurts your business
• How using “you” helps you get more clients and revenue
• The key to being effective in your marketing

Watch this episode on YouTube: https://youtu.be/91kCWOjIdwc or your favorite podcast app: https://enlightenedmarketing.com/podcast/ to learn how to make your marketing even more effective by using “you.”