In this episode I'm joined by Paul Bemis to talk about the lessons he's learned building CoolSim - the data centre airflow modelling application - including (but not limited to ;-)

• their client-server approach to building a software-as-a-service offering on top of Ansys Fluent;

• how that client-server setup gives them a distinct advantage when it comes to the all-important customer support;

• the merits of focusing on a niche market and becoming a domain expert in that niche;

• plus why teaching via webinars has become one of their strongest marketing & customer acquisition channels.

Links CoolSim - http://www.coolsimsoftware.com/