Facebook announced at the end of April 2019 it was going to put a focus on Facebook Groups. Do you host a Facebook Group for your business? If not it is something you should consider as it is a great way to create a warm and engaged audience.

Listen to this week’s Ready for More! Podcast weekly tip where I share 7 benefits of hosting your own Facebook Group and 9 things to consider when planning your group.

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Facebook Groups

There are two ways to Leverage Facebook Groups, the 1st is to join and participate in other people’s groups and the second is to host your own group.

This episode focuses on how to host your own awesome Facebook group. Episode RFM055 - Leveraging Facebook Groups covers joining and participating in other people's groups.

Hosting Your Awesome Facebook Group

Facebook groups are great resource for so many business. They work well for almost any business, for coaching, hobbies, fitness, parenting, personal growth and so much more.

There are many business benefits to hosting your own Facebook Groups. Here are a few:

Instant credibility/expert statusPeople come in to your group because of who you are. In their minds you are the expert and the reason they joined.Give you an audience of people who are listening to youPotential clientspartnersGroup of warm leadsYou have opportunity to make offers to people who have chosen to be part of your communityJust not all the time. Develop your message/focusThe more you interact and post, the more refined your messaging will get.Learn your voice and practice itTest a new ideaPresent a new idea and ask for feedbackMarket researchLearn what they really wantWhat matters to themWhat keeps them up at night Part of a paid programGreat way to create interaction and value in a paid coaching program.

Plan and Grow Your Facebook Group

To create a dynamic group it helps to spend a bit of time planning out the group. Consider the following:

Decide on the niche/focusBe as specific as possibleNameMake it mean something to your ideal client Stay away from something to catchyGraphics Create ones that let people know exactly who the group is for and the valueSet the rulesFor example no selling outside of threadsBe respectful and helpful. Create a descriptionMake it about your ideal group memberThis can be seen publicly and will help people decide if they want to join. Decide on the type of groupRecommendation: For free group ClosedFor a paid program group you either closed or secret Set daily themesDaily themes are a great way to create engagement in a group. Create eye catching images Schedule them in advance.Weekly topicsCreate engagement and great for doing Facebook LivesGrow your groupLeverage other person's groupYour email listPromote on as a guest podcastHost a challenge (a learning experience)Have guest speakers

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Useful Resources:

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