The Starbucks Star Rewards Program provides a great lesson to small businesses about the power of data-driven marketing.

Here are links to the articles I mentioned in the episode, and a couple others of interest.

First, the blog version of this episode (with graphics):

• Starbucks Rewards: An Evolution in Data-Driven Marketing

On the backlash when the program was first introduced:

• Starbucks' controversial new rewards program launches today — here are the major changes you should know about
• Starbucks Customers Are Pissed About the New Rewards Program

And some info about Starbucks' profit structure:

• The Economics of a Starbucks Cappuccino Grande
• Understanding Starbucks’ cost structure and operating expenses

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