On this episode of SmartBug on Tap, Jen Spencer shares how B2B marketing and sales teams can stay afloat this year.

Jen shares how businesses that aren’t used to being agile,  smaller businesses, or those with more flexibility baked into their operations can survive with the following strategies:

1. Getting Back To Basics

2. Trying Account-Based Marketing

3. Making Sure Your Messaging Is On The Money

4. Nurturing More Stable Verticals

5. Auditing Your Tech Stack To Maximize ROI

6. Making The Story About Your Customers

Links Mentioned

MarTech Stack Audit Template