2:00 What change is Ken leading at Grovemade?

3:30 The secret of why Grovemade's homepage is so engaging

6:30 Living the company culture and how it has evolved

8:30 The importance of transparency, a tough lesson learned

10:30 The pillars of Grovemade's culture

12:00 How they created a psychologically safe company culture

14:30 The journey from iPhone cases to furniture for your desktop and how a hit product almost cratered the business

18:30 Going against the market and everyone's advice to expand their product line

20:00 Building a great product wasn't enough

21:30 How they determine which products to create and sell

23:15 "a 2,000 mile road trip to visit customers turned into something I couldn't have imagined."

24:30 Connecting the rest of the team to their customers - thank you cards

28:15 Advice for anyone beginning a similar journey

Links

Grovemade on the web

Learn more about Ken via LinkedIn

Credits

Music by Isaac Chambers - 'Change'