How to Win When Competing for a Home 2021
Segment 3

How to Win When Competing for Home
Barb, everyone is talking about how there are fewer homes on the market and many home buyers have to compete against other buyers to get a home. Tell us about How to Win a House When Competing for a Home
In Many Cases, Homes Go on the Market in this HOT Sellers’ Market and Multiple Offers Come in
A Home Seller is in a GREAT Position to “Negotiate” when they have multiple offers to choose from
The buyers have NO IDEA how much the other offers are.
Sellers do not HAVE to take Any Offer.
Sellers do not HAVE to take a Full Priced Offer
With all Negotiations, Buyers and Sellers need a Strategy
Sellers:
Pricing (seller decides with expert advise)
Positioning (agent with seller)
Set them up for Success
Lots of psychology here
Marketing (mostly agent)
Buyer Strategy: Preparation, Presentation & Offer Terms
Preparation Mistakes I See:
Failure to Educate buyer about market
Failure to Present buyer in Best Light
Failure to Encourage buyer to make Best Offer:
Helping the Buyer Get the House:
We Prepare Our Buyers
Most Agents Use Showing Request as Opportunity to MEET A BUYER
OFFER TIME:
Most AGENTS do NOT write offers daily
Buyers assume all Agents Know Their Trade
Do They REALLY Understand EVERY DETAIL of the Agreement?
Contract Land Mines are:
Inspection Contingencies
Appraisal Contingencies
Sale Contingencies
Long Written-in Paragraphs
Last minute Kick Out Clauses
Deal Breaking Contract Provisions:
Seller to disclose
affect the future value of the property’
affect the future buyers use of the property’
Many agents put these in because:
‘someone else used it’
Odd Terms Could Cause Seller to Turn Them Away!
You are listening to the Real Estate Voice with Barb Schlinker of Your Home Sold Guaranteed Realty, if you are thinking of making a move call Barb at 719 301 3900
Barb we are talking how home buyers can win a home when competing with other buyers. How often do you see competing offers and in what price ranges?
Pretty Often and in All Price Ranges:
1. My JOB IS to CREATE DEMAND for Sellers so they have the BEST choices!
2. But if a seller prices too high, there may not be any choices.
3. EG: Powers Area Home
1. Priced High – no action
2. Priced Slightly low – offer was back up to above the high price
Mission for SELLERS:
1. My JOB IS to CREATE DEMAND for Sellers so they have the BEST choices!
2. Our Marketing & Pricing Strategy Accomplish This
Buyer Frustration:
Most Agents Listings: On and Off the Market in a Few Hours
“By the Time I Found Out About it, it was already sold!”
We Give Our VIP Buyers Insider Access to Homes They Cannot Find Online
2. Mission for BUYERS:
Find the Home for Them!
Get Them The House!
Goal should be: Get Them the Home
1. Framing Offer Situation
2. Best Offer Techniques
Goal: Get Their Offer Accepted
How We Help the Buyer Get a Home:
1. Managing Expectations
2. Get Buyers PRE APPROVED
3. Write: WINNING OFFERS
Examples of Offer Failures:
5. Telling a buyer ‘Its Not Worth that much”.
1. Brookdale story
2. Very few agents have been trained as an appraiser. I have.
6. Agents not putting their best offer together for their buyers.
1. Contingent offer not a full price!
2. Pre Approval Story – 50% There
WE DON’T DROP THE REAL ESTATE BALL FOR OUR CLIENTS!
Regardless of the Market Conditions,
NEW SLIDE
Thinking of Moving:
Find out: What Your Home is Worth in This Market
Find out: How Much You Will Put in Your Pocket
Find out: What to DO to Get Ready
Find out: What NOT to do to Get Ready
Call us at 719 301 3900.
…When we come back, we will be discussing: How to Ensure You Have a Smooth O