You cannot utter a sentence about Vietnam specialty coffee without including the name Will Frith.

In this new episode we talk about:

• Will’s journey from a coffee purist to being more reasonable
• Meeting people where they are
• The importance of a middle class to support a new coffee category
• Will’s rule of thumb for cheap coffee
• What he drinks in the morning
• Being careful to not bring a western mindset to Vietnam
• French occuption and the resulting mash-up culture

RESOURCESInquiries about coffee samples or future Fermentation Training Camps: info.luxiacoffee@gmail.comVietnam: A New Vocabulary Video

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To connect with Will Frith:InstagramWebsite

Cover Art by: Nick Hafner
Into song: Elijah Bisbee