V Ray began her engineering career in micro-fluidics research, moving on to design and build robots, software solutions, go-to-market strategies, and data-driven marketing campaigns.In each domain, her unifying skill is an ability to solve complex problems and recognize patterns which yield improvements in system performance. Following her years bringing data science to beauty and retail, she has combined her analytics background with a deep dive into market research, human psychology and digital strategy to drive KPIs in various industries like beauty, retail, and eCommerce through software products and tech innovation solutions including AI, web 3, and data science.Now, she focuses on merging the strategy with a vast network of support to catalyze business goals through tech innovation, strategic partnerships, and designing the go-to-market from ideation to success. Key career highlights include designing an AI for BeneFit Cosmetics to maximize revenue, designing a new social media with top beauty influencer, Michelle Phan, and consulting on a variety of tech innovation problems for top brands.