Today is the last episode of my four-part miniseries with Kathryn Joachim of Creme Brands.

In our last episode, we’re talking about how to get brand clarity through creative prompts. When Kathryn and I worked together on the Zimmerman rebrand, she use a few prompts to help me fully realize how I wanted to communicate the brand and get ideas I had in my head fully realized in a visual brand.

These creative prompts will be your favorite secret weapon!

Episode 47 topics:

• How to imagine your brand with all five senses
• If Zimmerman was a party, what would it be like
• My initial reluctance to Kathryn’s creative prompts
• Why doing the creative prompt exercises is essential to creating a lasting brand that really books