This week is the third episode of my branding mini-series with my branding expert and website designer Kathryn Joachim of Creme brands.

Today, we’re talking about how you can set your brand’s tone with fonts.

Episode 45 topics:

• Why fonts matter and how they can make a brand more personal
• How many fonts you should choose when DIYing your brand
• Some simple tests to make sure you’ve picked a versatile font
• The downfall of novelty fonts
• What customers are really looking for with your font
• A foolproof way to test your favorite fonts before you buy