This episode of Digital PR Podcast is hosted by Will Jernigan and Priyanshi. We take a deeper look into influencer marketing's effect on brands and how to ensure your brand uses this type of marketing for its audience. Length: 12 minutes, 44 seconds0:24 - Introduction0:37 - A Brief History of Influencer Marketing1:35 - The Power of Influencers2:34 - Types of Influencer Collaborations4:30 - Brand Impact5:18 - The Ethics6:20 - Influencers’ Careers Behind the Scenes7:06 - Micro vs. Macro Influencers7:59 - Platforms10:15 - The Future of Brand-Influencer Collabs11:31 - Q&A11:56 - Outro