Introductions Katia Rodriguez Public relation major from Chicago. I am the Director of Communication and Marketing for Undergraduate Student Government as well as the President of the Spanish and Latino Student Association at Kent State University. Arianna Public relations major from Pittsburgh area. I am the Special Events Coordinator for Kent State’s chapter of PRSSA Topic: TikTok Algorithm and the For You Page How would you explain the For You Page on Tiktok? Katia The first page people see on the app. Endless scrolling of videos that pertain to you Entails user interaction Hashtags Commenting Arianna First page to be seen A feed that is made specifically for you to enjoy a better experience Can interact with viewers and creators in real time https://blog.hootsuite.com/tiktok-algorithm/

What does your for you page look like? Katia Very liberal - political humor Trending dances Food Tiktok - Prison Tiktok Twist candles The wiggies Nostalgic History Arianna Mental health awareness Extremely liberal Feminist movements Black Lives Matter Related to books I read Funny Trending dances/jokes Myers Briggs Personality(I’m ENFP-T:)) How can you work the algorithm to your favor? Did you personally like Tiktok before you figured out how to work the algorithm? Katia: Personally took me a little bit to like my for you page Got a lot of Charli and Addison at first and was not for me Did not get how people were obsessed with it until I took more time to figure out the algorithm Arianna: I had to kind of cheat the system to get exactly what I wanted Got a lot of feed from tik toks my friends would send me Did not understand the app and thought it was silly at first Favorite part of the app outside of the for you page? Katia: I love the comments Arianna: I love the reactions from everyone in the comments and being able to relate to other viewers in real time Do you think Reels will take over TikTok? No because Reels incorporate mostly Tik Toks today

https://newsroom.tiktok.com/en-us/how-tiktok-recommends-videos-for-you

How do you think Tik Tok has brought the world closer during the pandemic?

The world has felt pretty isolates Loss of communication and outreach to other people Young adults losing social interaction Do you think other apps will adopt aspects of Tik Tok? In order to relate they should collab Learn from the algorithms