This week our guest is a lecturer, investor, and author, Nir Eyal, whose previous two books include Hooked: How To Build Habit Forming Products and Indistractable: How to Control Your Attention and Choose Your Life.

Near has a lot of experience teaching and discussing these subjects, so we were able to fit in a lot of different aspects of attention into a very short time. This include the triggers that drive us to get hooked and engaged to products, the morality of “hooking” people’s attention, the distinction between addiction and distraction, why Nir thinks social media hijacking attention is a dangerous myth, how managing our attention is about managing our pain, and how many ways in which we can bolster our defenses against distraction and control our attention. 

Find out more about Nir's work at nirandfar.com, and download the Indistractable workbook at indistractable.com

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Host: Steven Parton - LinkedIn / Twitter

Music by: Amine el Filali