Kate Vitasek talks with us about buying services with long term incentivized relationship building in mind. She lays out the 3 parts secret sauce in the Vested Approach. Kate shares with us how companies and government similar to P&G, McDonalds, and Microsoft are redefining innovation through expanding the pie, and sharing the pie in outsourced relationships.  Resources: https://hbr.org/2011/01/the-big-idea-creating-shared-value (Harvard Business Review on Creating Shared Value) by https://www.sharedvalue.org/partners/thought-leaders/michael-e-porter (Michael Porter) https://www.ted.com/talks/michael_porter_why_business_can_be_good_at_solving_social_problems?utm_campaign=tedspread--a&utm_medium=referral&utm_source=tedcomshare (Michael Porter TED Talk ) https://www.nytimes.com/2017/10/09/business/nobel-economics-richard-thaler.html (Richard Thalor, winner of Nobel Prize ) http://freakonomics.com/ (Freakonomics ) How to Find Out More about Vested: Find the Book at: http://www.vestedway.com/books/ (Vested Way Website - Books ) https://www.amazon.com/Vested-McDonalds-Microsoft-Redefining-Relationships/dp/0230341705 (Vested, How P&G, McDonald's, and Microsoft are Redefining Winning in Business Relationships ) http://www.vestedway.com/ (Vested Way Website) http://www.vestedway.com/resources/ (Vested Research Library ) http://www.vestedway.com/tools/ (Vested Toolkit) http://www.vestedway.com/overview/ (Vested Course) Kate's Email Music By: Epic Music Supervision Show Notes: http://constructrr.com/ep53 (constructrr.com/ep53)