Young and Profiting with Hala Taha

How do you make the best decisions, maintain company culture as your business grows, and attract and retain incredible talent? Serial entrepreneur and best-selling author, Darius Mirshahzadeh believes the answer lies in core values. By properly leveraging and implementing core values at your company, your teams will be speaking the same language, making good decisions, building an awesome culture, and scaling to incredible success. In this episode, Hala and Darius talk about Darius’s unique come-up story, how to build a core value-driven organization, Darius’s six core values, good core values vs bad core values, and the Scale M.A.P. Method.

Topics Include:

Darius’s come-up story
The entrepreneurial lessons he learned from his father
How his dad’s passing shaped his purpose
Experience working at the White House
What triggered him to want to work for himself
Launching Twin Capital Brokerage
Overcoming failure and pivoting
Building and growing business through partnerships
Why he decided to step down as CEO of Money Source
On starting his brand, writing his book, and hosting a podcast
Core values and what they mean
How to build a core value-driven organization
Darius’s six core values
Why use viral, sticky language?
A core value-driven organization vs one that has no core values
Good vs bad core values
Advice to begin to develop core values
The Scale M.A.P. Method
The Scale M.A.P Bootcamp
Darius’s actionable advice
Darius’s secret to profiting in life
And other topics…

Darius Mirshahzadeh is a high-growth CEO, serial entrepreneur, and culture-building mad scientist who was ranked #9 on Glassdoor’s list of Top CEOs of Small and Medium Companies in the US. He is the author of the best-selling book, The Core Value Equation, and the host of The Greatness Machine Podcast.

Darius has led organizations that have won numerous Stevie awards, been named “#3 Best Place to Work” by San Francisco Business Times, and have landed at #40 on the Inc. 500 list of fastest-growing companies.