Global Strategist and Business Continuity Expert, Rochelle Clarke, discusses the importance of family businesses on the economy and how her company, Succession Strength, helps businesses transition from generation to generation.

With family owned businesses accounting for 90% of the revenue in the US alone, their survival is imperative. However, without proper communication and preparation, 70% of businesses never survive long enough to make it to the next generation. Rochelle discusses the fundamentals around business continuity, and how she and her team help businesses of all sizes around the globe.

Rochelle has an MBA from the Wharton School of Business and has worked with Fortune 500 companies such as Heineken, IBM, and Accenture.

Her book The 5 Critical Succession Conversations: A Comprehensive Guide for the Family Business debuted this month.