Ever come across a video ad or an article on social media offering information, tips or guidance on a topic of specific interest to you? Odds are, you were on the receiving end of Content Marketing, where the goal isn’t to directly sell you something, but indirectly lead you to learning more about a product or service that can solve a problem or address a need. It’s an effective tool for generating leads or raising awareness for your brand, but it’s also a slower, long-term play than traditional advertising. BlueStar’s Digital Marketing Manager James Korte returns to discuss. What kind of content can you use? What are the goals? What makes an effective campaign and what tools do you need to get started?

VARValue – We discuss a couple successful BlueStar Appware Campaigns for end user lead generation.

Resources:

Example eBook on Veterinary Practice Management
Free & Inexpensive Marketing Tools presentation

Stats of Note:

91% of B2B marketers use Content Marketing
Tuesdays & Wednesdays are most common for content consumption
- Q3 and Q4 have higher rates, especially in November
30% of content requests come from the IT sector
Nurtured leads make 47% larger purchases