This week, we’re chatting all things email marketing.

To kick things off, Franky shares a personal dilemma about whether or not she should move her mailing list away from Mailchimp and/or start a Substack. As well as covering the pros and cons of various email marketing platforms, we also discuss strategy, consistency, outsourcing and AI, what we write about and how we come up with ideas.

Links and Further Reading:

What Makes a Good Email Lead Magnet?

Are You Going to Start a Substack?

How Are We Showing Up On Substack This Year

Flodesk (affiliate link)

Boatman Admin Services

Plotting by Katie Sadler

Liz Mosley

Hi Communications

Join the conversation on Substack where you can share your thoughts on this episode and tell us about your own email marketing in the comments. We’d love to hear from you!

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