Mr. AJ Wilcox, who is the CEO of B2Linked is our special guest in today's episode.. He calls himself a LinkedIn ads evangelist. He loves LinkedIn ads – he is a LinkedIn guru! So for everybody who wants to know how to step up your game on LinkedIn, tune in to this show! AJ is answering a ton of questions for us today in this awesome episode!

IN THIS EPISODE YOU’LL LEARN:

How to make ads on LinkedIn How to make LinkedIn work for your business An example of a paid ad on LinkedIn that works Why AJ is a self-proclaimed LinkedIn ads evangelist Why someone would advertise on LinkedIn over Facebook How LinkedIn has a monopoly on business data The average cost per click on LinkedIn Who should start a LinkedIn ad Why AJ recommends only certain people spend the money on LinkedIn advertising What white collar recruiting is and why it is efficient What the minimum ad spend people should be willing to spend on LinkedIn ads if they go to AJ About LinkedIn’s recent addition of conversion tracking and the new metrics that came with it About B2B’s ads The difference between running an ad on Facebook vs. LinkedIn What right rail text ads are About AJ’s average cost per lead About AJ’s background as a digital marketer Differences AJ found when running a multichannel ad How much information AJ requests on his landing page What AJ says to small business owners who don’t have the money for testing and ad spend AJs recommendations for those who aren’t able to do the above How you can use LinkedIn features for free Whether AJ has run a campaign to Facebook from the CSV tool on Linkedin When you should get involved in groups Where AJ advertises for his agency