Chris Dayley (http://www.disruptiveadvertising.com/about-disruptive/) is our special guest on today's episode of Traffic and Leads podcast. He is the VP of testing and site optimization at Disruptive Advertising (http://www.disruptiveadvertising.com/) there in London Utah. But they do a ton of work for people all over the country. He was just telling me he helped Social Media Examiner (http://www.socialmediaexaminer.com/conversion-optimization-how-to-split-test-your-way-to-success-chris-dayley/) improve their website conversion rate.
IN THIS EPISODE YOU’LL LEARN:
- What his experience is with conversion rates
- How Chris got started in digital marketing with an eCommerce company
- How he experimented to solve a problem when traffic wasn’t converting
- About the broad range of companies that Disruptive Advertising caters to
- About Chris’s clients
- What the top three things that eCommerce companies are usually missing when their websites are not converting
- The importance of pointing paid search ads in the right direction
- Why too many distractions on eCommerce company websites cause problems for users
- What things distract an audience from looking at products
- About Chris’s existence test
- Chris’s take on templates and whether they bring success
- Whether Shopify’s templates are a good option for everyone
- If Chris sees an increase in conversion rates based on the pricing of a product
- Email marketing strategies in eCommerce
- The best way to get people on your list for an eCommerce site
- Why people are less likely to buy higher price point items on their first visit
- The important of user customization to your email marketing strategy
- Which website does a fantastic job with their email marketing strategy
- How your setup of autoresponders should look
- Chris’s thoughts on the purchase rates on mobile devices vs desktop
- Why a good mobile experience for users gives the business a huge advantage
- How Chris analyzes mobile marketing designs/strategies
- What Chris’s favorite kind of traffic for an eCommerce store is