Producer Jonathan (http://thepodcastfactory.com/about/), a Direct Response Marketing professional is our special guest on today's episode of Traffic and Leads Podcast. Today he is talking about Direct Response Marketing and a whole lot of other. Jonathan runs the Podcast Factory and has been trained in direct response marketing by a group of legendary copywriters over the past decade. So don't miss this episode. IN THIS EPISODE YOU'LL LEARN:

• The difference between Direct Response Marketing and brand and image advertising
• The secret to One-Step marketing
• How to get more business using a fourteen-day targeted e-mail plan
• The steps to creating focused daily emails
• How Craigslist and Google Pay-Per-Click can help build traffic to your business
• How Podcasts work for established businesses
• What not to do when starting out with Podcasts
• How the Podcast Factory helps busy business owners multiply results
• How to get mentorships using the “Guru Love Potion”
• What the secret is to better opt-ins