Johnathan Dane (https://klientboost.com/about-us/) the pay-per-click expert is our guest on today's episode of Traffic and Leads Podcast. Johnathan is a PPC and conversion expert, founder and CEO of Klient Boost (https://klientboost.com/). Johnathan is been interviewed by Google (https://www.youtube.com/watch?v=MRIdYk48DGU), Webinared by KISSmetrics (http://grow.kissmetrics.com/webinar-105), and Podcasted by Unbounce (https://itunes.apple.com/ca/podcast/retargeting-as-explained-by/id961168554?i=340968135&mt=2). He got a lot of useful information to share and I just can’t wait to share it all with you!
IN THIS EPISODE YOU'LL LEARN:
- What is AdWords?
- The difference between SEO and Pay Per Click Marketing.
- What method of advertising works best and where you should invest your money.
- Which method of advertising translates into more conversions.
- Where the PPC adverts are located when you conduct a Google Search.
- What percentage of organic SEO links get traffic when compared to PPC links.
- Why you need to focus on generating sales as much as generating traffic and leads.
- How high quality scores translates into lower cost per click rates.
- Why you should focus on the bigger picture rather than just getting traffic quickly.
- Some common misconceptions surrounding AdWords.
- Why cost per conversion matters more than any other metrics.
- Why you should focus on what keywords you use.
- Why you might want to consider using PPC over other methods of advertising.
- How you should optimize your PPC campaign, regardless of how much you are spending.
- How “Keyword” and “search term” differ from one another.
- Where your traffic should be sent when they are clicking on your ads.
- Why you need to be direct with your consumers by directing them what to do after clicking an ad.
- Why free consultations aren’t the best option for service based agencies when PPC adverting.
- Why you should split things up into two landing pages to get higher conversion rates.
- How consumers get skittish when you don’t provide instant answers to their questions.
- How getting people comfortable will translate into them completing your forms for conversion.
- Understand how to get consumers to give their information and break that anonymity.
- How a proactive chat greeter and lead to conversions.
- How to use a proactive chat greeter to establish trust with the consumer.
- Why you may want to make your campaigns more geographically friendly, the more converts.
- Is it possible to do PPC on your own, or should you use a company?