Would you love to raise the profile of your pet business but feel your so busy trying to spin a hundred different plates that you just wouldn't be able to find the time? If the answer is yes then I think you'll be inspired with this podcast episode with Emily Thomas who runs two pet businesses. Emily is one of the busiest and most productive people I know. She runs a hugely successful Canicross equipment business, K9TrailTime and travels across the country to events. Emily also runs a hydrotherapy centre when she lives in Gloucester along with her business partner. And in the last nine months we've been working together on raising her profile. She's done an incredible job, featuring in several national newspapers, in magazines and lots more. Emily shares how she fitted it in her hectic schedule in this episode and her advice for other pet professionals when it comes to getting your name out there. Key topics and timings in this episode: 2.48: Emily Thomas talks about her background 5.48: In person events and how they impacted on Emily’s business 7.26: How Emily found it not being able to attend Canicross events for 18 months during lockdown 9.45: Emily talks about the relationships she’s built with customers through her business 10.35: What compelled Emily to take part in my Free publicity challenge in 2021 and how she found it 16.22: Emily shares how she managed her publicity before joining the challenge admitting to having no structure or plan 18.09: The range of publications Emily has been featured in 24.36: Emily tells me how long achieving publicity has taken her 26.58: The impact of the press coverage for Emily’s business 30.06: Emily shares her experience of imposter syndrome 31.48: Emily’s advice to a person who is on the fence about focusing on press coverage 34.53: We talk about FOMO and how it can motivate pet businesses to want to get press coverage 36.15: Emily gives her top tip for getting publicity 39.29: Emily shares what the future holds for her pet business 41.43: Emily talks about the 52% increase of sales she experienced in 2021 Links mentioned in this episode: Emily's feature in https://www.thesun.co.uk/money/14037770/paws-and-claws-rabbits-feeling-the-cold/ (The Sun) and with https://www.thesun.co.uk/money/15745463/paws-claws-cats-dog/ (Victoria Pendleton story) Emily's feature in the https://www.dailymail.co.uk/femail/article-9347661/Dont-let-dognappers-catch-napping-ingenious-new-ways-foil-epidemic-theft.html (Daily Mail). Her website https://www.k9trailtime.com/ (K9TrailTime) Her website https://www.canactive.co.uk/ (Canactive)
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