Do you want to use Linkedin to attract more clients to your pet business? Maybe you’ve heard of it but don’t have a clue how to use it? Perhaps you have seen other businesses getting wins from LinkedIn but you don’t know where to start? It can seem scary adding another social channel string to our bow as a small business. So that’s why I spoke to the queen of LinkedIn, Helen Pritchard, to find out how you can use it to attract clients and make sales in your pet business. Helen has helped thousands of small business owners master LinkedIn through her free five day challenges and Mastermind programme. She shares how to apply her success formula to the pet industry, from blinged up Chihuahuas to becoming the most sought after pet professional in your town. Key topics and timings in this episode: 0:18: Introduction 1:56: About Helen 4:05: How Helen’s marriage breakdown and a career change led to her finding her passion 6:23: Helen’s reflexology work inspired her social media career  10:07: Why Helen chose LinkedIn as a platform to focus on  11:52: How localising her LinkedIn helped businesses connect with her 13:43: How product providers and service providers can use LinkedIn  14:44: How it works well for local service providers like dog walkers  20:35: Business and pricing advice from Helen  23:23: Helen answers whether we should be talking about our pets on Linkedin 25:34: Helen’s tips for LinkedIn 28:55: Helen shares her advice for attracting more money to your pet business 31:08: How can a product based business benefit from LinkedIn 37:20: How being niche helps your business grow 39.20: Who to follow on LinkedIn? 41:09: Connecting with journalists on LinkedIn 41:38: How Helen’s challenge helped Paul Green get on the BBC  43:08: How Helen raised her own profile  45:50: Helen explains how giving her expertise away freely has helped her business grow  49:00: How talking about your whole business journey can help create content  52:00: Where you can find out more about Helen Links mentioned in this episode: Helen's programme - find out more here: https://getleadsfromlinkedin.com/evergreen/ (https://getleadsfromlinkedin.com/evergreen/) LinkedIn: www.uk.linkedin.com/in/helenpritchard Free LinkedIn Marketing Facebook Group: https://www.facebook.com/groups/groupforlinkedinmarketing (https://www.facebook.com/groups/groupforlinkedinmarketing) Facebook: www.facebook.com/LinkedInLeadGen Instagram: www.instagram.com/helenpritchardonline Website: www.helenpritchardonline.com/

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