Silicon Valley has long been dominated by one group and popular digital platforms reflect this lack of diversity. When different genders, races, and generations are excluded from the design process, we all suffer the consequences. Lisa Marrone, CEO and co-founder of Revel, demonstrates the importance of building for underserved groups with her community for women over fifty. This week, Theo and Zibbie unpack the potential of building for underserved groups and explore how it opens new doors for innovation and growth in the tech industry.

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The views of the hosts do not reflect those of the guests, the sponsors, or any other competing interest. Techlash is an independent production that is unaffiliated with Forbes.