This is a recording of an Instagram live that I did on the last Friday in November. A day often referred to in the retail calendar as Black Friday.

I discussed why the heavy discounting from many stores at this time of year are not really deals at all, and why many UK-made brands don't do heavy discounting.

Discover:

• The tricks big retailers use on Black Friday

• Why most UK-made brands don't take part in these 'deal days'

• Some of the other ways that small businesses are 'giving back' instead of doing deals.

I refer to the BBC article 'Most Black Friday products were 'same price or cheaper' beforehand.

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