In this episode, Jen and Taylor sat down with Gabe Cooper, CEO of Virtuous CRM to talk about what responsible marketing automation looks like and how nonprofits can implement the framework of what Gabe and his team have dubbed Responsive Fundraising.  The three talked about:

• What Responsive Fundraising is
• How to create great donor experiences with responsible and effective marketing automation
• How to prioritize the donor experience and use technology to do that
• How we can drive innovation in the nonprofit sector

Learn more about Virtuous on their website https://www.virtuouscrm.com/ and find Gabe on LinkedIn: https://www.linkedin.com/in/gabecooper/