Adam Hickey returns for this very special episode. We do a live workshop and shake-down a media brief.Jump to a specific topic by using chapters (on some apps) or with the times below:5:25 Campaign7:35 Proof point11:50 Objectives17:13 Background33:21 Challenge43:07 Audience52:21 Strategy58:08 Tagline1:00:10 Brand feel1:08:15 Product overview1:19:44 Budget and timings1:27:04 Love to seeFollow Adam on Linkedin.For exclusive content and a chance to pick the topic and guide the show, connect with Jamie on LinkedIn.Edited, Hosted and Produced by Joanne HelderMusic by Donyea Goodman at donyeamusic.biz/onlinestore