Social impact branding and marketing is critical to HR as it helps attract and retain top talent, enhance employee engagement and motivation, and align employees with the organization's values and purpose. Companies that prioritize social impact branding and marketing can create a more attractive employer brand, enhance employee satisfaction and productivity, and foster a strong company culture.

In HRchat episode 546, we consider ways having a social purpose can help you attract and retain talent. The guest this time is Shelley L. Mayer, founder of Ramp Communications. A passionate and visionary leader, Shelley is committed to the intersection of purpose and profit and believes that collaboration is at the heart of all success. Shelley is well-known as an industry connector and matchmaker and has deep experience and knowledge of the social impact space.

Over the course of her career, Shelley has advised hundreds of organizations to help them scale their impact. A trusted industry expert, coach, and advisor, Shelley has a reputation for challenging the status quo and creative problem-solving. In 2021, bringing together a decade of learning, Shelley pioneered Ramp’s Enlightened Brand™ method. Shelley holds a business degree from Wilfrid Laurier University and a Chartered Marketer designation with the Canadian Marketing Association.

Shelley is also a speaker at the March 9th Agility Reimagined Summit.

Questions for Shelley Include:

• Your team at Ramp is passionate about social impact branding and marketing. What do you look for in an employee to ensure they gel with the team and are committed to your company values?
• You will be speaking at the upcoming Agility Reimagined Summit. Your session is called: Enlightened BrandsTM: How Social Purpose Can Help You Attract and Retain Talent. Why get involved with Agility Reimagined? Any other events coming up?
• In a moment I'll ask you to tell me about some of the learning outcomes from the talk. But first, tell us about Ramp’s Enlightened Brand™ method and What exactly is an Enlightened Brand?
• Tell me about the session on March 9 - learning outcomes
• Why do you think HR leaders should aspire to turn their organizations into Enlightened Brands?
• You speak and write on social impact branding and marketing, federation marketing, entrepreneurship, and how to make communications more effective with strategy and creative. Any predictions for how Chat GPT will impact your industry and that of content for internal communications and internal training/feedback collection?

More About Shelley Mayer
Over the course of her career, Shelley has advised hundreds of organizations to help them scale their impact. A trusted industry expert, coach, and advisor, Shelley has a reputation for challenging the status quo and creative problem-solving. In 2021, bringing together a decade of learning, Shelley pioneered Ramp’s Enlightened Brand™ method. Shelley holds a business degree from Wilfrid Laurier University and a Chartered Marketer designation with the Canadian Marketing Association.

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