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Do you know who your "WHO" is? On today's podcast, Pedro Adao will help you take a deeper dive into finding your ideal client. 

Quick Episode Summary:

  • Pedro's mistakes you can learn from
  • Riches are in the niche's
  • Blue ocean or red ocean theory
  • How to know if you found your niche
  • Pick one person
  • Finding your field
  • Use creativity