Augmented Reality often reminds us of Pokemon Go or Instagram stories. It is the addition of virtual elements to the real world. But, beyond the commercial gimmicks and trends, AR has a great creative potential for artists. Painters, graffiti artists, print artists, poets and even publishers have used it in their work. But, the potential also comes with its technical challenges, which is making many artists still hesitant to explore the medium.

To learn more about AR, I talked with Louis Rastelli, co-founder of Archive Montreal, the organisation behind Distroboto, which recently started selling Print Augmented in their art vending machines. Print Augmented is a series of print art that includes AR in them, these pieces were created during a series of AR-focused workshops that Archive Montreal organized with several Montreal and Quebec-based artists.

Interview by Sawssan Kaddoura (insta: @sawssankreates) Follow us: www.fb.com/digitalsights

Intro music: Outcast by THOMAS VX