Captive Communication is an art and skill and some people are naturally good at it, or so it seems, because they’re able to turn on or turn up their charm. They also know how to be captivating and fascinating to their audience, their listener, their customers and clients.

For some of us, it takes a little bit of work. As with any skill, you can develop it and like art, you can create it to be a genuine and an authentic reflection of you.

In the salon setting, the ability to engage in captive communication is essential and something that I’ve found to be the “make or break,” in terms of a client coming back to you or not. When you know how to build rapport and are capable of keeping them engaged and captivated during their service and afterwards, they’ll feel different, in a good way. They’re going to remember how they felt more than what they got. And that is far more important than you may realize.

My 31 years behind the chair has shown me over and over again that a client is likely to return to your chair if they have a good rapport with you from the start. Of course, you have to do good hair! But being the “best” cutter or colourist isn’t the absolute criteria. I think you already know that, but did you know that being good at the art of communication will get you more clients than your hair artistry?

In today’s episode, I’ll be giving you exactly what to say so that you can start exercising your captive communication muscle. As you’re building your clientele, you’re going to want to know how to get more and more returning clients who look forward to being in your chair.

By now you’re probably wondering, what is captive communication? Listen to find out!