Sally Hogshead, in her new book, Fascinate: How to Make Your Brand Impossible to Resist, shows how to tap into what makes us and our businesses fascinating to others. When you are being your authentic self, and your company is centered around your vision, you stand out from the crowd and attract people--the right people--to you. Sally and I had a warm, friendly conversation about fascination! Listen us:

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Sally Hogshead

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