As clinicians and entrepreneurs, we are always looking to use our skills more creatively and expand our offerings and services. We recently released the STC Online Course Creator Kit, which is a 7-day free email course. In today’s session, I want to share the framework and strategies we used and explain why we are giving them away for free. Curious? Join us!

Our Featured Guest

Daniel Bustamante

Daniel Bustamante is an entrepreneur who helps content creators build high-converting sales funnels. He is the Head of Ops and Automation at Ship 30 for 30, a cohort-based writing course that teaches the fundamentals of online writing. Daniel and I met on Twitter, and he is the one I turned to for this online course project. We explore how an email course differs from a traditional email opt-in, how to visualize the purpose of the course and give you a behind-the-scenes look at the creative process. We also highlight the tech used in the course creation, along with why I take the unpopular approach that it’s better to give our best stuff away for free.

You’ll Learn:

• How an email course functions as a hybrid of an opt-in and a course to deliver a lead magnet
• How an email course uses an automated drip sequence
• When it makes sense to create an email course
• How an email course helps you build an email list and generate leads
• How Daniel uses a “boats and islands” metaphor to illustrate the power of lead magnets (What are your “boats and islands”?)
• How Daniel began the process to build STC’s free email course as a precursor to the STC Mastermind
• How to avoid a common trap for course creators and realize that what you are selling are outcomes
• Highlights of the tech tools we used in building our email course: Kartra, Survey Monkey, and Calendly
• The #1 mistake people make in creating free email courses
• How the email course is a logical, sequential roadmap
• What the numbers are showing about the success of the STC course: almost 300 subscribers, 52% opt-in rate, and 67% open rate

Resources:

Daniel on Twitter

Sellingthecouch.com/coursekit

coursecreatorstarterkit.com

Mentioned in this episode:

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It's at this point now trusted by over 2700 clinicians. And each week we share the latest podcast episode some of the writing that I'm doing on LinkedIn, with regard to my journey as a course creator and making this transition from psychologist and clinical practice to all mine creator and owner of an online business. And we also included a brand new section called on Mel's Mind where I break down a blog post or a video or something that's inspiring me to become a better person and a better business owner. If any of that sounds interesting and would love to have you sign up, you can sign up over at https://sellingthecouch.com/newsletter. Get the FREE A to Z Online Course Guide just for signing up today!

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If you are a seasoned therapist, and you are wanting to move from clinical to online course income, we actually have a specific mastermind for therapists who are doing this. We meet together to build and grow and scale our online courses. You can learn more about that mastermind over at https://sellingthecouch.com/mastermind.