The Debunk is the latest series of Adobe Chats an on-demand video series exploring hot topics in digital, marketing and eCommerce. On each on-demand episode, industry experts from companies such as LinkedIn, Nando’s, eConsultancy and Ocado will bust popular industry myths that you probably hear on a weekly basis – and might still believe.

For instance, is email dead? Has the high street changed forever? And does every business decision really need to be “data-driven”? The second myth our experts will bust: Email is dead

• Why email is no longer a one size fits all approach
• The importance of real-time data in writing emails that get results
• How to use hyper-personalisation to maximum effect