Video can be a crucial part of the sales process. People love stories. Video is a great way to share your service or products story. Chad Laken joins Donald today on how to utilize videos throughout the whole sales process.

Video is powerful

  • Video can be daunting and somewhat intimidating.
  • Using video in emailing a prospect adds a deeper touch.
  • It takes 8-12 touchpoints. Video expands your ability to build trust.
  • Individualize your video for a stronger impact.
  • Your video is a great way to introduce you and your company to all decision makers.
  • Personalization at the top of the sales funnel.

Create helpful content for your prospects

  • Developing the business relationship with video will launch you further than the funnel.
  • Rinse and repeat your bank of video content.
  • Make a video answering commonly asked questions from your prospects.
  • 95% of retention is increased when you use a video.

Top use cases to utilize video

  • Put context to your video to make a lastly impression
  • Send a video when you are being ghosted by your prospect.
  • Develop a journey map for your video content.
  • Have fun!

“Video is what makes great salespeople memorable.”– Chad Lakin

  • Connect with Chad on LinkedIn or Shootsta

  • This episode is brought to you in part by Skipio.

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Credits

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