Joining us to discuss Pre and Post BFCM Email Marketing Strategies is Chase Diamond, an experienced email marketer who has sent over one billion emails resulting in $75 million in email attributable revenue.

We learn:

• Dialing in messaging for 2021
• Improving deliverability (to offset lowered open rates)
• Why testing your offers is your biggest opportunity
• The optional Klaviyo snippets you probably forgot to install

Our guest today is Chase is currently a Partner at Structured — a top ecommerce marketing agency, where he runs the email team. A few of our previous and current clients include: Orgain, The Chive, Original Grain, and Crossnet.

Show Links* chasedimond.com * The Ultimate BFCM Email Marketing Playbook by Chase Dimond - Use code KURT for 30% off. * Klaviyo Docs: How to Create an "Added to Cart" Event for Shopify * The Very Good Bra * @ecomchasedimond

Sponsors* Free 30-day trial of Zipify OCU - (To get an unadvertised gift, email help@zipify.com and ask for the "Tech Nasty Bonus". * Try Bold Product Upsell, free trial * Save 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkout * Improve your shop’s search engine ranking with Venntov SEO Meta Manager

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